Gadabout Transportation Services, Inc.
Request for Proposal (RFP) 23-01
Transit Marketing and Communication

Overview of Request for Proposal

Gadabout is soliciting proposals from professionals with marketing experience to provide comprehensive multi-channel marketing and communication services including website maintenance.

Gadabout currently operates a fleet of 26 lift equipped cutaway buses. Gadabout’s operations center is located in the Ithaca Tompkins Transit Center at 737 Willow Ave., Ithaca, NY 14850.


The purpose of this RFP is to attain a full-service marketing firm that can provide comprehensive, multi-channel marketing and communications, which may include website maintenance, rider outreach, and/or special events. The firm will assist the Executive Director and Marketing Committee of the Gadabout Board of Directors on a task-by task- basis. The Gadabout Executive Director or designated personnel will provide oversight and technical support. The proposed vendor will need to demonstrate they have expertise and are capable of providing at minimum the following specific services: targeted marketing, graphic design, website design/ management, photography, social media, public relations, script development for radio, media placement, branding, printing, and video.

Gadabout is implementing new technologies in scheduling/dispatch which will transform how service is provided and enhance the rider experience.

Goals and Objectives

The goal of this marketing and communication service is to build community engagement and support of Gadabout’s new software system.

Specific Objectives may include:

  • Rider engagement which may include outreach meetings/demos at senior living facilities or various groups that serve older adults and people with disabilities.
    • Promotion of new technology features via a short video on how the new service works
    • Creations of rack cards
    • Power point presentations
    • Direct mail inserts
    • Targeted marketing
  • Website redesign and maintenance

Services Required from Firm

Gadabout seeks to contract with a firm to perform various marketing activities as needed. Firms should have expertise in the following areas:

1. General Marketing and Advertising

Assist with creation and implementation of a marketing campaign that may include a mix of print, radio, social media, radio, direct mail inserts, advertising, targeted marketing, promotional events, etc.

2. Targeted Marketing

Create and assist with marketing activities to reach targeted audiences that may include:

  • older adults
  • people with disabilities
  • senior housing residents
  • businesses

3. Media/Advertising Placement

Recommend, create, and monitor

4. Graphic Design and Branding

Design miscellaneous brochures, publications, posters, and other materials

5. Video, TV Production, Radio, Internet

Create, produce, edit video and radio commercials for broadcast, YouTube, and/or radio stations as well for internal and website uses.

6. Website Design and Maintenance

Manage design and updates to the website which uses WordPress as the hosting platform.

7. Printing

Coordinate and/or supervise printing jobs to ensure high-quality completion of work. Material produced may be brochures, rack cards, flyers, newsletters, posters, and/or other miscellaneous materials. Special products also may include the design of vinyl materials for bus exteriors.

8. Photography

Digital photography as needed for website, social media, printer materials, advertisements, and other materials.

This will be an on-call service contract. Services will be provided on call on an “as needed” basis with no guaranteed level of usage.

Click here to download the complete RFP.

Proposals for Gadabout Transportation Services, Inc. (Gadabout), Transit Marketing and Communication will be accepted at:

Gadabout Inc.
737 Willow Avenue
Ithaca, NY 14850
up until 4:30PM on April 21, 2023.

Proposal packages containing submittal requirements are available at Gadabout (address above), by calling (607) 277-9388 ext. 200, e-mail at, and via website Printed RFP packages are also available through Gadabout.

Gadabout reserves the right to waive any informal submittal, or to reject any or all proposals and to negotiate with any proposer. Gadabout hereby notifies all proposers that in regard to any contract entered into, pursuant to this RFP, advertisement or solicitation, disadvantaged business enterprises will be afforded full opportunity to submit proposals in response and will not be subject to discrimination on the basis of race, color, sex, or national origin in consideration for an award.

Click here to download the complete RFP.

Kristen Wells

Kristen Wells is the current Director of Gadabout.

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